Google Digital Marketing & E-commerce Professional Certificate Free | Apply Now

Vibhav December 8, 2024

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Coursera Inc. is an American global massive open online course provider. It was founded in 2012 by Stanford University computer science professors Andrew Ng and Daphne Koller. Coursera works with universities and other organizations to offer online courses, certifications, and degrees in a variety of subjects.

On February 2, 2021, Coursera announced its B Corporation certification from B Lab^[5] and its transformation into a Public Benefit Corporation.^[6]

Table of Contents

What you will learn

Learn the fundamentals of digital marketing and e-commerce to gain the skills needed to land an entry-level job
Attract and engage customers through digital marketing channels like search and email
Measure marketing performance through analytics and present insights
Build e-commerce stores, analyze online performance, and grow customer loyalty

Prepare for a career in Digital Marketing

Receive professional-level training from Google
Demonstrate your proficiency in portfolio-ready projects
Earn an employer-recognized certificate from Google
Qualify for in-demand job titles: Marketing Coordinator, E-commerce Associate, Paid Search Specialist

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV

Share it on social media and in your performance review

Professional Certificate – 7 course series

New AI skills

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth. There are over 213,000 open jobs in digital marketing and e-commerce with a median entry-level salary of $59,000.¹

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of certificate graduates report a positive career outcome (e.g., new job, promotion, or raise) within six months of completion²

Check out all Google Career Certificates here.

This program contains no confidential information. All Google Search features taught are publicly available, you can learn more in official Google Search documentation.

¹Lightcast™ US Job Postings (2022: Jan. 1, 2022 – Dec. 31, 2022).

²Based on program graduate survey, United States 2022

Applied Learning Project

This program includes over 190 hours of instruction and practice-based assessments, which simulate real-world digital marketing and e-commerce scenarios that are critical for success in the workplace. The content is highly interactive and developed by Google employees with experience in the field.

Skills you’ll gain will include: Developing digital marketing and e-commerce strategies; attracting and engaging customers through digital marketing channels like search and email; measuring marketing analytics and sharing insights; building e-commerce stores, analyzing e-commerce performance, and building customer loyalty.

Platforms and tools you will learn include: Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter

Through a mix of videos, assessments, and hands-on activities, you’ll learn how to use popular tools and platforms required for an entry-level job. Learn concrete skills that top employers are hiring for right now.