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Skills you’ll Learn
- SEO and SEM
- Content Marketing
- Social Media Marketing
- Automated Marketing
- Affiliate Marketing
- Pay Per Click
About this course
In this free digital marketing course, you’ll explore the fundamentals and significance of digital marketing and learn how to deploy its strategies effectively. You will delve into the various aspects of digital marketing, such as Content Marketing, SEO, SEM, Social Media Marketing, Affiliate Marketing, Automated Marketing, Pay-per-click, and PR.
This course also provides a free certificate, which signifies an achievement in advancing your career.
Advantages of completing this course
- Increased career opportunities: As businesses increasingly rely on digital marketing, the demand for skilled professionals is growing. Completing this course can make you a more attractive candidate for marketing positions or help you start your own business.
- Potential for increased income: With the skills and knowledge gained from the course, you can command a higher salary in a marketing role or charge more for your freelance services.
How to start a career after completing the course?
- Network Building: Globally connect with professionals and peers in the digital marketing field.
- Portfolio Development: Create a portfolio showcasing your digital marketing projects and skills.
- Certification Utilization: Leverage the course certificate to enhance your resume and LinkedIn profile.
- Specialization: Choose a specific area of digital marketing, such as SEO or social media.
- Job Application: Apply for executive level positions in digital marketing to gain practical experience.
Ready to take your Digital Marketing knowledge to the next level? Check out our Postgraduate Program in Strategic Digital Marketing and turn your passion into a profession.
Course Outline
In this module, you will understand the definition of digital marketing, how it has evolved, and why it is essential in this digital era.
In this module, you will understand why Digital Marketing has come into the picture and why it is becoming so popular. Get familiar with the history of the evolution of Digital Marketing and what has changed its use.
Here, you will come across various use cases where you are explained how Digital Marketing is done. Different examples will be given to make you understand its use in different situations.
Content is central to any marketing. In this module, you will be introduced to content marketing and its importance in Digital Marketing. The process of Content Marketing will be taught, which will show you how to use the content for better reach to the target audience.
Search Engine Optimization and Search Engine Marketing are the two essential types of Digital Marketing. In this module, understand how to rank your website/ content through SEO and SEM on the Search Engine Result Pages.
Social Media Marketing is all about using different social media platforms like Instagram, Facebook, Twitter, etc., to reach your target audience. Understand how social media can be a powerful medium to expand your reach and increase your engagement with the business.
Learn about automated marketing, software, and tools that automate the basic marketing operations to reduce cost, increase efficiency and improve the results of marketing efforts. The module will further discuss Affiliate Marketing, where the affiliates promote the company’s offerings and earn a commission on each sale of the products or services made through their link. The processes are explained through examples in the module.
This module will take you deeper into Pay Per Click Advertising, a part of Search Engine Marketing. Become familiar with the situations where you can use PPC. The module will also teach you about brand building through Public Relations Marketing. The concepts are clearly explained in the module with the help of examples.
This module is entirely based on the demo given on Content Marketing, YouTube Marketing, and SEO techniques. The instructor has beautifully explained how Digital Marketing works in different situations. The course summary has been given to revise what you have learned in this free digital marketing course.
Who this course is for:
- Want to learn the power of React
- Quickly building a React website in less than one hour
- Learn how to install third-party libraries in a React project
